Strategies and Tools for Corporate Blogging Book

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Strategies and Tools for Corporate Blogging

By John Cass
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Isbn : 1136361952
  • Pages : 240
  • Category : Business & Economics
  • Reads : 294
  • File Pdf: strategies-and-tools-for-corporate-blogging.pdf

Book Summary:

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

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The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

Encyclopedia of Strategic Leadership and Management

By Wang, Victor C. X.
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : IGI Global
  • Isbn : 1522510508
  • Pages : 1793
  • Category : Business & Economics
  • Reads : 164
  • File Pdf: encyclopedia-of-strategic-leadership-and-management.pdf

Book Summary:

Strategic leadership techniques are the cornerstone to positive growth and prosperity within businesses and organizations. Implementing new management strategies and practices helps to ensure managers are optimizing their resources and driving innovation. The Encyclopedia of Strategic Leadership and Management investigates emergent administrative techniques and business practices being utilized within corporate and educational settings. Highlighting empirical research and best practices within the field, this encyclopedia will be an authoritative reference source for students, researchers, faculty, librarians, managers, and leaders across various disciplines and cultures.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

By Li, Eldon Y.
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : IGI Global
  • Isbn : 1466640278
  • Pages : 445
  • Category : Computers
  • Reads : 700
  • File Pdf: organizations-and-social-networking.pdf

Book Summary:

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Handbook of Research on Narrative Advertising

By Yilmaz, Recep
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : IGI Global
  • Isbn : 1522597913
  • Pages : 400
  • Category : Business & Economics
  • Reads : 502
  • File Pdf: handbook-of-research-on-narrative-advertising.pdf

Book Summary:

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Public Relations Strategy

By Sandra M Oliver
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Kogan Page Publishers
  • Isbn : 0749458658
  • Pages : 208
  • Category : Business & Economics
  • Reads : 554
  • File Pdf: public-relations-strategy.pdf

Book Summary:

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

By Management Association, Information Resources
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : IGI Global
  • Isbn : 1466673583
  • Pages : 2214
  • Category : Business & Economics
  • Reads : 305
  • File Pdf: marketing-and-consumer-behavior.pdf

Book Summary:

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.